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It would seem as though local love comes with the territory. However, in the Memphis rap scene, the North and the South sides of Memphis are equally separate and unique within themselves (like boroughs in New York City). Yo Gotti (from the Northside) signing Zed Zilla (from the Southside) is unifying two separate regions within the major city. “By us being from two different sides of Memphis and being on a project together and him pushing my project, it was a big thing for the city,” says Zed Zilla. It can only aid in the progression of putting Memphis rap solidly on the map.
Don’t get it twisted though, Yo Gotti didn’t pluck Zed Zilla from obscurity and randomly sign him to CMG. Zed’s been pounding the pavement for a while, delivering mixtapes most notably with a rent-inspired theme (Landlord, etc.). His next mixtape Rent’s Due arrives on October 18th hosted by Florida’s Bigga Rankin, and is in Zed’s words his biggest project yet. “We really put a whole movement behind putting the project together,” Zed says of the mixtape. The rent theme will continue with tentative future titles including Late Notice and Eviction Notice as well. “You have to have a strong work ethic in this game,” Zed says. “You have to have more than the music and the flashin’. Everything has to be on point from the storytelling to the numbers.”
Zed met Gotti one fateful day in Memphis when Zed Zilla was performing. Gotti heard the new talent and approached him after the show. “It’s been crackin’ ever since,” Zilla says.
