“In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time,” stated Gucci Creative Director Frida Giannini. “Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci’s 90th anniversary year”.
The collaboration between the two Italian brands marks an important milestone in the history of the country’s luxury sector.
The luxe Fiat 500 car, designed by Gucci, comes in two distinct shades: black and white that complements one another.
The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well as on the doorpost. The entire silhouette of the car is outlined by Gucci’s signature green-red-green stripe linking the exterior to the interior.
Completing the customization is the “exclusive 500” by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch.
