Ron Zacapa has announced a global partnership with Zuma restaurants introducing the “Zuma Zacapa Live Solera” unique and distinctive ritual and experience which was officially launched and unveiled in Zuma Miami this week during #WorldClass2016! This custom-designed cocktail installation by fluid movement replicates Zacapa rum’s “Sistema Solera” slow ageing process. After six weeks inside the system, the Zuma Zacapa Live Solera “cocktail theatre” will enable customers to become part of the cocktail-making process! #TrueSpirit #ZacapaRum #Zacapa #Miami
· Over 100 attendees. Global and local media, distributors, customers as well as Diageo and CWS executives.
· Live violinist.
· Lorena Vasquez, Zacapa Master Blender was in attendance
· Featured Live Solera cocktail, along with 3 other Zacapa cocktails and extraordinary food.
· Coverage from +60 local, national and international media. (I.e. Toy’s for Boys, Haute Living, Venue Magazine, Thrillist, FOX, NBC among others.)
· Launch in Zuma New York will take place on October 4th and Vegas soon as party of the opening.
