|
13-time Grammy Award-winner Lady Gaga tonight debuted the single and video for “Abracadabra,” from her seventh studio album, MAYHEM, due March 7 via Interscope Records. Airing during a commercial break for Mastercard® at the 2025 GRAMMY Awards®, the video serves as a striking backdrop for the song, which paints a spellbinding picture of life’s trials as a metaphorical party. Marked by trance and dance elements, “Abracadabra,” is available to stream HERE. Watch the video HERE. MAYHEM is available to pre-order HERE.
The video—directed by Lady Gaga, Parris Goebel, and Bethany Vargas—and featuring choreography by Parris Goebel, showcases a dance battle between the light and dark sides of Gaga. Gaga collaborated with Goebel to create the epic dance sequences, which were brought to life by a community of 40 dancers. Styled by Peri Rosenzweig and Nick Royal, the creatives behind HARDSTYLE, Gaga’s costumes include standout pieces like an upcycled white cape crafted from vintage wedding dresses, adding a layer of thoughtful design to the production.
MAYHEM blends the eclectic energy that first captivated Gaga’s fans with a bold, fearless artistic vision. The album explores themes of chaos and transformation, celebrating music’s power to unite, provoke, and heal.
“The album started as me facing my fear of returning to the pop music my earliest fans loved,” said Gaga. Far from a nostalgic throwback, the album reinvents her early sound with a kaleidoscopic approach that draws from her expansive musical library while embracing a fresh and fearless artistic perspective. Gaga describes the creative process as “reassembling a shattered mirror: even if you can’t put the pieces back together perfectly, you can create something beautiful and whole in its own new way.”
Featuring previously released songs “Disease” and “Die With a Smile,” the 14-track project was executive produced by Gaga, Michael Polansky and Andrew Watt. Producers on the album include Gaga, Andrew Watt, Cirkut, and Gesaffelstein.
“Disease” was hailed by The Independent as “her best in a long while,” with The Guardian praising its “fizzing, distorted synths” and “pounding, slightly industrial beat.” Rolling Stone highlighted its “cavernous synth line” and “classic Gaga shout-along chorus.” Directed by Tanu Muino, the music video for “Disease” was lauded by Vogue as “one of the best videos of the year,” while Wcelebrated its “cinematic, almost theater-like experience.”
“Die With a Smile,” Gaga’s chart-topping collaboration with Bruno Mars, has become a global sensation. Currently in its fourth week at No. 1 on the Billboard Hot 100, the ballad also topped the Billboard Global 200 and Spotify’s Top 50 Global, setting a record as the fastest song to reach 1 billion streams on Spotify. With over 2.9 billion streams to date, the song earned two nominations for two 2025 Grammy Awards, including Song of the Year and Best Pop Duo/Group Performance. Billboard called it “a match made in Grammy heaven,” while The New York Times described it as “a romantic, lightly apocalyptic slow-dance.”
Continuing a landmark year, Gaga will be honored with the 2025 iHeartRadio Innovator Award at the 12th annual iHeartRadio Music Awards on March 17 followed by headlining performances at Coachella on April 11 and 18.
|
