# Beyonce and Adidas Roll Out Ivy Park

- Link: https://exclusiveaccess.net/beyonce-and-adidas-roll-out-ivy-park/
- Published: 2020-01-21T23:05:48-05:00
- Author: EAN

It’s no secret why Beyoncé has earned the title “Queen B”. Every industry the queen
touches, she’s dominates. Beyoncé’s accolades extend out to remakes of Disney classic
movies, to an award-nominated documentary, multiple Grammy’s and the list continues
to run on. Now with the projected success in the relaunch of her athleisure brand
Ivy Park has left the beehive wondering how does she do it.

The marketing team behind Beyoncé is impeccable and that is the only way to explain
it. The roll-out of Ivy Park has been the talk of social media since she announced
the relaunch with Adidas a year ago. Since the announcement Beyoncé has kept our
attention with iconic photoshoots, product sneak peeks, and special announcements.
When Beyoncé announced the relaunching of Ivy Park as a gender-neutral clothing 
brand it was apparent that she knew her audience, but she took it a step farther.

What put the Queen’s marketing efforts to the top were the pr packages the marketing
team delivered to some notable friends like Reese Witherspoon, Yara Shahidi, [Cardi B](http://ticketmaster.evyy.net/c/4256257/264167/4272?u=https%3A%2F%2Fwww.ticketmaster.com%2Fcardi-b-tickets%2Fartist%2F2223707),
and Kelly Rowland to name a few. These packages weren’t in your average cardboard
boxes; Beyoncé crafted a portable Ivy Park closet filled with special pieces from
the collection. Some friends even filmed themselves “ unboxing” the packages and
trying on some pieces. Unboxing videos are a craze that has spiked the popularity
of YouTube over the years. Some of the most favored unboxing videos have over 50
billion views. This trend is known for helping consumers decide if products are 
worthy of the purchase.

Anything with Beyonce’s name behind it tends to bring out crowds and sell out so
it’s no surprise that Ivy Park is projected to sell out in minutes. Adidas will 
officially release Ivy Park Saturday, January 18 in select Adidas stores and exclusively
on adidas.com.