# Beyond the Game: Edward Jones and Big 12 Drive Lasting Impact Across 16 Communities

- Link: https://exclusiveaccess.net/beyond-the-game-edward-jones-and-big-12-drive-lasting-impact-across-16-communities/
- Published: 2025-12-05T16:01:32-05:00
- Author: EAN

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The Edward Jones and Big 12 Conference’s partnership will take center stage at the
Edward Jones® Big 12 Football Championship game at AT&T Stadium in Arlington, Texas,
on Saturday, Dec. 6. While the action on the field promises to excite, Edward Jones
is harnessing this moment to provide meaningful impact on both the local Dallas 
community, and in communities across Big 12 markets, reinforcing its role as the
first-ever wealth management partner of the Big 12.

The partnership, and new **“Let’s find your rich™”** television spots featuring 
actor Milo Ventimiglia, invites fans to explore what matters most in their personal
and financial lives. Rooted in Edward Jones’ philosophy that wealth goes beyond 
finances, the campaign highlights the value of meaningful connections and inspires
individuals to uncover what truly matters.

**Building Community: Big 12 Championship Drive Against Hunger**

A centerpiece of this year’s efforts is the **“Big 12 Championship Drive Against
Hunger,”** an initiative with a $250,000 commitment from Edward Jones to combat 
food insecurity across the 16 Big 12 communities, which includes:

 * **Fan Engagement with Purpose:** At the AT&T stadium Fan Zone, Edward Jones Big
   12 Championship game attendees will pack Lovepacs meal boxes to provide over 
   100 families in North Texas with holiday meals, contributing more than 2,000 
   pounds of food to local food banks.
 * **Nationwide Support:** Edward Jones will donate $12,000 to food banks in each
   of the 16 Big 12 communities, extending its impact far beyond the Dallas area.
 * **Social Media Campaign:** Fans can amplify the cause by sharing Edward Jones’
   social media content, with Edward Jones donating $1 per share—up to an additional
   $50,000—to Lovepacs.
 * **Volunteerism:** Big 12 university student athletes and staff will have the 
   opportunity to volunteer at local food banks throughout the holiday season, fostering
   connections and the spirit of giving.

 “Financial fulfillment looks different for everyone. It’s deeply personal. For 
some, it’s shared experiences and traditions that bring people together; for others,
it’s creating opportunities or leaving a legacy,” said Hema Widhani, Principal and
Chief Brand, Experience and Marketing Officer at Edward Jones. “This partnership
with the Big 12 allows us to celebrate those moments while making a meaningful impact
in the communities we serve, far beyond the field.”

**Driving for what’s next**

Edward Jones continues to invest in economic inclusion to create opportunities for
more people through high-impact engagements, including:

 * **Big 12 Career Tour: **As part of this annual event, the Edward Jones team will
   serve as one of several companies engaging with Big 12 student athletes as they
   explore various career pathways. The team will host a panel discussion and engage
   student athletes on careers in wealth management and finance, bridging meaningful
   opportunities between the firm and future professionals.
 * **Next Play Challenge:** At halftime, two Big 12 students will compete for a 
   $10,000 Edward Jones-sponsored scholarship, showcasing the company’s investment
   in young talent.

 www.[www.edwardjones.com/Big12](http://www.edwardjones.com/Big12)