Chanel Iman Expands Her Résumé with the Launch of Chasa: A Luxury Home Brand Rooted in Her Personal Journey
Chanel Iman, has officially added “entrepreneur” to her impressive résumé. The 34-year-old model has unveiled Chasa, a home and lifestyle brand inspired by her life experiences and her passion for design.
“Chasa is an affordable luxury brand bringing comfort and warmth into everyone’s home,” says Iman, the brand’s founder and creator. The debut collection includes the Comfort Cloud Blanket ($158), the Sleeping Beauty Candle ($70), and Two inspiring coffee mugs ($40 each).
Though born in Atlanta, Iman grew up in Los Angeles and moved to New York as a teenager to pursue a full-time modeling career. With limited resources, she arrived in the city with just a suitcase and a blanket—an item that became a source of comfort throughout her travels.
“That blanket gave me security and brought a little bit of home with me wherever I went,” Iman recalls. “I wanted to create the Chasa blanket to give others a similar sense of comfort and security.”
Her first apartment in New York City played a pivotal role in shaping her love for home design. Iman and her best friend used affordable candles to create a cozy and inviting atmosphere. Now, Chasa’s soy wax candle—infused with citrus, floral, and woodsy notes—offers a chic way to achieve that same warm ambiance.
Affirmations also hold a special place in Iman’s heart, reflected in the design of Chasa’s mugs. Adorned with phrases like “Too blessed to be stressed” and “Pour love into everything you do,” these mugs combine practicality with a touch of positivity.
“We wanted to spread love and light in a creative way,” Iman shares. “Each product in Chasa’s collection reflects a part of my story. Everything I’ve designed is rooted in my personal experiences.”
With over 15 years of modeling experience working with iconic brands such as Victoria’s Secret, Chanel, and Valentino, Iman’s impeccable eye for fashion and design shines through in Chasa’s offerings. Her commitment to quality and her love for detail set her brand apart in the home and lifestyle market.
“Fashion raised me, and I’ve always been passionate about interior design,” she says. “Chasa is my way of creating beautifully crafted pieces that are accessible to everyone.”
You can shop the collection at chasa.com and follow the brand’s journey on Instagram.
