# Comedy Central Takes its Roast Viral

- Link: https://exclusiveaccess.net/comedy-central-takes-its-roast-viral/
- Published: 2013-08-29T17:53:09-04:00
- Author: EAN

[COMEDY CENTRAL](http://www.comedycentral.com/) is putting its Emmy-nominated Roast
franchise at its fans’ fingertips. The network announced today that the premiere
of the “[COMEDY CENTRAL Roast of James Franco](http://www.comedycentral.com/shows/roast-of-james-franco)”
will be expanded to multiple screens with a livestream and an exclusive red carpet
pre-show across [CC.com](http://www.cc.com/), mobile, tablets and on its CC:Stand-
Up app on Xbox 360. COMEDY CENTRAL will also leverage its social platforms and encourage
fans to share their favorite #FrancoRoast moments with the real-time release of 
video clips and animated GIFs on CC.com, Facebook, Instagram, Twitter, Vine and 
Tumblr. For the 11:30 p.m. encore presentation, fans will be treated to a social
version of the special featuring real-time tweets and Facebook posts on-screen. 
The “COMEDY CENTRAL Roast of James Franco” premieres on Labor Day, Monday, September
2 at 10:00 p.m. ET/PT.

Since announcing Franco as its next Roastee, COMEDY CENTRAL has armed its fans with
everything James Franco, producing sharable social content on Instagram, Facebook,
Twitter and Tumblr. Pre-broadcast content has included “Franco Facts,” custom images,
exclusive videos and Vines created by super users taking over the COMEDY CENTRAL
Vine account. CC.com also just launched “[#FrancoRoast Fight](http://www.cc.com/fight),”
an 8-bit video game that gives fans the chance to knock-out their favorite Franco
character.

Kicking-off the multi-screen event will be the “#FrancoRoast Red Carpet Pre-Show,”
hosted by Franco’s real-life grandmother, Mitzie Verne and comedian Jonah Ray. Mitzie
brings the Franco family perspective to the carpet and spends time on her couch 
with celebrity attendees, while Jonah stumps talent with Roast trivia and makes 
them unwitting participants in short comedic bits. Produced by CC:Studios, COMEDY
CENTRAL’s in-house digital studio, the 15-minute pre-show will stream exclusively
on cc.com, mobile, tablets and the CC:Stand-Up app on Xbox 360 starting at 9:45 
p.m.

For the encore presentation of the “COMEDY CENTRAL Roast of James Franco” airing
at 11:30 p.m. ET/PT, fans will be treated to a social version of the special featuring
real-time tweets and Facebook posts on-screen.

The “COMEDY CENTRAL Roast of James Franco” features Roast Master Seth Rogen along
with Roasters Aziz Ansari, Bill Hader, Jonah Hill, Nick Kroll, Natasha Leggero, 
Jeff Ross, Andy Samberg and Sarah Silverman.

The “COMEDY CENTRAL Roast Of James Franco” will be executive produced by Joel Gallen
from Tenth Planet Productions, who also served as Executive Producer and Director
of the COMEDY CENTRAL Roasts Of [Rosanne Barr](http://www.comedycentral.com/shows/roast-of-roseanne),
[Charlie Sheen](http://www.cc.com/shows/roast-of-charlie-sheen), and [Donald Trump](http://www.cc.com/shows/roast-donald-trump/index.jhtml),
as well as the Emmy®-nominated “[COMEDY CENTRAL Roast Of William Shatner](http://www.cc.com/shows/roast_shatner/index.jhtml).”
Jonas Larsen is the Executive in Charge for the network.