Memphis powerhouse Key Glock has officially arrived with his long-awaited new album, Project X, released through Paper Route Empire/Republic Records. The multi-platinum artist celebrates the release with custom visualizers for each track, giving fans a deeper look into the world behind his latest project.
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With Project X, Key Glock delivers his most confident, carefree, and unapologetically fun body of work to date. Across 20 tracks, Glock invites listeners into his lifestyle—celebrating success, loyalty, late nights, luxury, and the freedom that comes from building a career completely on his own terms.
Powered by heavy production, infectious hooks, and his signature Memphis energy, the album serves as the perfect soundtrack for workouts, celebrations, parties, and everything in between.
Leading the project is “Face Down,” a summer-ready anthem produced by longtime collaborator and close friend Tay Keith. Featuring a flip of Fat Pimp’s classic “Roll Me Up,” the track highlights the undeniable chemistry between two Memphis natives who have helped shape the city’s sound for over a decade.
Tay Keith contributes to multiple tracks throughout Project X, joining a powerhouse production lineup that includes King Wonka, Honorable C.N.O.T.E., Oh Ross, and others. Together, they create the foundation for one of Glock’s most energetic and celebratory projects yet.
Fan favorites like “50 Hoes” showcase Glock’s signature confidence and larger-than-life personality, while “Big 5” delivers another reminder of why he remains one of hip-hop’s most respected independent voices.
The album also features previously released hits including “Go” and “Loco,” with “Loco” already earning millions of global streams. Critics have praised Glock’s consistency, with HotNewHipHop highlighting his “heavy bass, confident delivery, and straight-to-the-point bars.”
The release of Project X follows an extensive rollout featuring fan listening events across New York, Atlanta, Los Angeles, North Carolina, and Houston, along with custom Key Glock Mercedes-Maybach activations, exclusive fan experiences through Vault.fm, and creative moments inspired by the legacy of the Project X name.
Adding to the excitement, original Project X film cast members Oliver Cooper (“Costa”) and Nick Nervies (“Tyler”) joined Glock during the rollout through special appearances and video teasers celebrating the album release.
Continuing the momentum, Key Glock will take the stage during the upcoming BET Experience at L.A. Live, performing as part of Fan Fest.
The album follows the success of Glockaveli: All Eyez On Key, which debuted in the Top 10 of the Billboard 200 and became the biggest debut hip-hop album of 2025 without guest features. The project featured the RIAA Gold-certified hit “She Ready,” earned Glock his first No. 1 at Urban radio, and pushed his catalog beyond 10 billion global streams.
Beyond his own releases, Glock continues to expand his influence through major collaborations and recognition across the industry, further cementing his place as one of hip-hop’s most dynamic and independent artists.
With Project X, Key Glock proves that success sounds different when you’ve built it yourself—and that he’s still having the most fun along the way.
