# Snoop n’ Sip on Indoggo Gin

- Link: https://exclusiveaccess.net/snoop-n-sip-on-indoggo-gin/
- Published: 2021-02-01T08:15:50-05:00
- Author: EAN

[[

Rapper, businessman and cultural icon [Snoop Dogg](https://ticketmaster.evyy.net/c/4256257/264167/4272?u=https%3A%2F%2Fwww.ticketmaster.com%2Fsnoop-dogg-tickets%2Fartist%2F763942)
released his debut album Doggystyle in 1993, and with it came the hit song “Gin 
and Juice.” From a Grammy nomination for Best Rap Solo Performance in 1995 to breaking
the Guinness World Record for the world’s largest gin and juice cocktail in 2018,
the song has found success across many categories. Now, Snoop has partnered with
longtime friend and co-founder of Trusted Spirits Keenan Towns, and Prestige Beverage
Group to launch Indoggo Gin, a strawberry-infused, all-natural, gluten-free gin.

When Towns and Snoop first started working on Indoggo Gin together nearly two years
ago, nailing the flavor was the first step. “We knew we wanted a taste profile that
was completely different from the gins currently on the market,” says Towns. “Most
gins are very juniper-forward, and while we have juniper, we have used other unique
botanicals and infused all-natural strawberry flavor to create the best-tasting 
gin in the world.” The duo has partnered on other projects before (the rapper was
a brand ambassador for Tanqueray), but with this spirit, Snoop is an owner so he
was more involved in all facets of the process. “Now he can be completely creative,
come up with his own marketing strategies and use all of his assets to promote his
creation. It’s all very organic and authentic,” says Towns.

Written by Kasey Caminiti