A full house of media, cameras and collegiate basketball talent converged at the T-Mobile Center on Wednesday for the Big 12 Men’s Basketball Media Day. Coaches and players from across the conference gathered to mark the start of the 2025-26 season, make their cases, and bring their personalities front and center.
With representation from all member schools, the event was a mix of high-profile press conferences, one-on-one media interviews, and behind-the-scenes moments for content and photo ops.
Notable moments included:
Coaches standing together in the conference panel, setting their tone for the season.
Players walking the carpet and engaging in photo shoots and social media content creation, an elevated presence that underlined the league’s commitment to “next-level” presentation.
Teams talking about expectations, leadership and the new landscape of the Big 12 as it evolves.
National media outlets and broadcasters all on-site, underscoring the reach and importance of this league.
From the red-carpet arrivals to the media-stage soundbites, the event offered a window into both the serious and the celebratory sides of college basketball. As one athlete put it: being here means more than just prepping for the season — it means stepping into the spotlight.
As the conference moves forward, the messaging was clear: this season is about raising the bar, building on tradition, and showcasing the depth and talent of Big 12 men’s basketball. For those who captured the moments — like you did with your camera — the day was rich with material: coaches, stars, candid moments and the backdrop of one of college basketball’s premier gatherings.
Our coverage of The BIG 12 Media Day is proudly sponsored by Schumacher Group, Keller Williams Realty
