# Upper Deck Signs New Deal With Michael Jordan

- Link: https://exclusiveaccess.net/upper-deck-signs-new-deal-with-michael-jordan/
- Published: 2026-07-10T19:19:25-04:00
- Author: Staff

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Upper Deck, the sports and entertainment collectibles brand, has signed a new partnership
agreement with NBA legend Michael Jordan, reviving a relationship that dates back
to one of the most memorable marketing moments in sports memorabilia history.

To mark the occasion, the company is looking back at a 1992 promotional campaign
that helped put Upper Deck on the map and cemented Jordan’s status as one of the
most marketable athletes of his era.

The original 1992 stunt generated widespread attention and became a touchstone for
the brand’s identity. Upper Deck’s decision to revisit that moment reflects both
the enduring cultural weight of Jordan’s name and the company’s interest in connecting
its renewed partnership to its own origin story in the collectibles market.

Jordan has remained one of the most commercially significant figures in sports long
after his playing career ended, with his name and likeness continuing to drive demand
across trading cards, memorabilia and licensed merchandise. Upper Deck’s new deal
positions the brand to capitalize on that sustained appeal as the broader collectibles
market continues to attract investors and enthusiasts alike.