# Wired Wednesday – Passing Notes

- Link: https://exclusiveaccess.net/wired-wednesday-passing-notes/
- Published: 2011-08-10T07:24:35-04:00
- Author: EAN

# Facebookâ€™s New Messaging App Aims to Do Away With SMS

 

Facebook debuted a new app for smartphones Tuesday, allowing users to send text 
messages to each other from their smartphones using Facebookâ€™s messaging system.

The app in question â€” Facebook Messenger â€” is an extension of Facebookâ€™s existing
messaging system, which allows two Facebook users to communicate within the Facebook
platform. As a standalone program separate from the Facebook app, Messenger allows
Facebook users to send text messages between phones, while still storing the conversation
in a userâ€™s messaging center on his or her individual Facebook page.

Facebookâ€™s Messenger app is also capable of group texting, letting you pick multiple
Facebook contacts and send them all texts at once. If a FB user is logged into the
new message app, itâ€™ll show up there. If not, they get the message sent to them
as an SMS, so long as theyâ€™ve registered their phone with Facebook. The service
is mobile-focused, so it doesnâ€™t completely integrate with Facebook Messages, 
which tries to route a message to a person using whatever channel Facebook thinks
is most likely for you to get it fastest.

[[The product stems from Facebookâ€™s March [acquisition of Beluga](http://www.wired.com/gadgetlab/2011/02/beluga-group-chat/), a start-
up founded by three ex-Googlers. Belugaâ€™s mobile-based group-chat application 
allowed users to separate their friends into â€œpods,â€ or clusters of friends 
with whom a user can share texts and images. Many of Facebookâ€™s past acquisitions
were for talent-recruiting purposes, which meant closing and shuttering the company
while using the new hires to work on Facebook products. Beluga and Messenger, however,
are very much alike â€” conceptually, at least, if not technologically.

Itâ€™s essentially another move on Facebookâ€™s part to lead users away from traditional
forms of electronic communication â€” including open, standards-based platforms 
such as e-mail â€” instead pulling them further into Facebookâ€™s proprietary platform.
Last November, the company debuted its [e-mail alternative, Facebook Messages](http://www.wired.com/epicenter/2010/11/facebook-modern-messaging/).

Dubbed â€œthe modern messaging systemâ€ by Mark Zuckerberg, Messages wrangles all
private communication that occurs between two Facebook users â€” whether thatâ€™
s an instant message via Facebook chat, or a private message using the traditional
inbox â€” into one individual thread. Messages also came with an option to create
a Facebook-based e-mail address. So if Facebook had its sights set on doing away
with e-mail and instant messaging clients like AIM and ICQ by introducing Messages,
with the Messenger app Facebook aims to do away with traditional SMS text messaging.

Itâ€™s also something of a slight at Google, which recently launched its Google+
network with an accompanying mobile application that allows for group smartphone
chats for users who have the Google+ mobile client installed. Googleâ€™s version
of Messenger is called a â€œHuddleâ€ â€” both products essentially do the same 
thing.

Facebook, however, seems to have a leg up on Googleâ€™s group-messaging product.
Currently, a Huddle group chat message can [only be accessed by those with the app installed](https://www.google.com/support/forum/p/chat/thread?tid=072e8d37a6fa83ef&hl=en),
while Messaging plays along with traditional SMS. Moreover, Facebookâ€™s larger 
messaging system integrates all communication between users, whereas Google only
archives chat and e-mail together, leaving Huddle messages in their own app.

The Messaging app is available for download in the [Android Market or Appleâ€™s App Store](https://www.facebook.com/mobile/messenger).

 

[_Mike Issac_](http://www.wired.com/epicenter/2011/08/facebooks-messaging-app-sms/)
