Larry Morrow came to the restaurant business after building his name in entertainment as a producer and promoter. He’s brought a
different lens to the idea of a casual New Orleans restaurant, first with Morrow’s in Faubourg Marigny, and then with Monday Restaurant + Bar in Mid-City.
Now he has two distinct projects in the works that will bring a steak and seafood restaurant to the CBD and an Asian-American restaurant and bar with a hip-hop beat to the French Quarter.
Morrow’s Steak & Seafood is now taking shape at 1001 Julia St. in the Standard, an apartment tower that is part of the South Market development.
It is taking the place of Otra Vez, a modern Mexican restaurant that was an expansion for a noted New York chef. Morrow’s Steak & Seafood is slated to open here later in the spring.
Prime steak will be part of the menu, but don’t expect a traditional steakhouse atmosphere.
“It’s not fine dining, but elevated,” Morrow said. “It’s chef plates, seafood, curated cocktails. And it’s about the vibe. I want people to come here and feel like they had a full experience.”
Morrow’s company the Morrow Group is working with South Market developer the Domain Cos. on the new restaurant.
In a separate project, Morrow will soon open Sun Chong at 240 Decatur St. It’s named for his grandmother, who was born in Korea and immigrated to the U.S.
Morrow described the concept as “an Asian-American restaurant and bar heavily influenced by hip-hop culture.” That extends from classic hip-hop tunes on the sound system to the look and feel of the place, he said. The décor and design will flow from Korean styles.
“It’s much more than the food, it’s celebrating the legacy of my grandmother and telling that story,” Morrow said.
Sun Chong is expected to open later in March.
“Curated vibe”
